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Bodine Electric Partners with Three Manufacturer Representatives

Kevin Machalek, Bodine VP of Sales & Marketing, with Fabio Zerega, General Manager of Autom S.r.l.

We are pleased to announce the appointment of three independent manufacturer representative firms to bolster our Bodine Sales Team. Please welcome Autom S.r.l, Robco Inc., and Electronic Salesmasters Inc (ESi).

On June 29th, 2026 – Kevin Machalek (Bodine’s Vice President of Sales & Marketing) met with Fabio Zerega (General Manager of Autom S.r.l.) in Milano, Italy to execute the onboarding himself. Autom S.r.l. now represents Bodine Electric in all countries of Europe. Mr. Machalek and Mr. Zerega are no strangers, having worked together under other circumstances for over 25 years. This partnership will greatly benefit Bodine Electric and we are excited to expand our business abroad under the stewardship of Autom S.r.l. If you are an OEM in Europe and have a new motor application to solve, please contact Autom S.r.l. by email at sales@autom.it.

Robco, Inc. represents Texas, Oklahoma, Arkansas, Louisiana, New Mexico, Colorado, Utah, Idaho, Montana, and Wyoming. President Kevin Springstead and his team of five other outside salesmen bring decades of experience in motion control and industrial automation, along with longstanding relationships with distributor partners throughout the region. Their technical expertise, market knowledge, and established channel relationships will strengthen Bodine Electric’s presence and support a key pillar of the company’s long-term growth strategy. If you are an OEM in one of the states where Robco represents Bodine and have a new motor application to solve, please contact them by email at sales@robcoinc.com.

Electronic Salesmasters Inc. (ESi) represents Ohio, the east half of Michigan, the west half of Pennsylvania, West Virginia, Kentucky, and Florida. President Spencer Abramson and his team of five other outside salesmen are committed to achieving continuous and accelerated growth for Bodine Electric Company in the territory they cover. Their “business people in sales” approach helps them strengthen customer relationships throughout their territory. If you are an OEM in one of the states where ESi represents Bodine and have a new motor application to solve, please contact them by email at sales@salesmasters.com.

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